Cellphone users sent 175 billion SMSes in 2010

ISLAMABAD: Pakistanis have become severe addict of short messaging service (SMS) as they generated more than 175 billion texts and spent more than Rs 22.5 billion during 2010.

People especially youngsters are main addict of this menace due to attractive offers by different cellular companies which are operating in the country.

According to a report issued by Pakistan Telecommunication Authority, it has been said that an average mobile user exchanges five to seven text messages every day and 155 SMS approximately in a month.

The research’s calculations are based on the Mobile originated SMSes only during the year 2010.

The total SMS activity of the subscribers in 2010 said that figure including sent and received texts would be approximately 350.785 billion.

According to this report, the SMS traffic was exchanged at an average rate of 12.8 Paisa (Rs. 0.128) per SMS in the year 2010. The rates of SMS have generally being reduced from the previous year, which stood at 27 Paisa (Rs. 0.27), showing reduction of 47 percent YoY.

Almost 20 percent of the SMS traffic is estimated to be exchanged over flat rate. All the operators have offered different flat rates.

All the cellular operators offered attractive SMS-bundle packages, which is approximately 80% of the total SMS traffic is assumed to be exchanged over bundle packages.

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