Pakistani smokers to face a horrible picture publish on all cigarette packs

By jazbablog - Wed Sep 08, 11:29 pm

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A view of the new cigarette pack which is now being sold in the markets. The Ministry said that the picture will be rotated each year. Approximately 0.1 million people die every year in Pakistan from diseases caused by tobacco.

Islamabad: The smokers of Pakistan are facing a new challenge to continue their smoke addiction as now they have to take out their cigarette after looking a really horrible picture of “half cut mouth” which the Ministry of Health has ordered to publish on every cigarette pack which will be sold in the country.

The order has been implemented from 1st September, 2010 and makes Pakistan the 23rd country in the world to publish a pictorial warning on every single cigarette pack that is being sold in the markets, reason is to reduce the growing tobacco use in the country.

The implementation of graphic health warnings comes a year after the decision to require the pictorial labels was announced by the Ministry of Health on World No Tobacco Day in 2009.

After implementing, Pakistan now is the fifth country in the region to require pictorial health warnings on cigarette packages, joining Jordan, Egypt, Iran and Djibouti.

Under the agreed modifications, 30 percent surface area of the cigarette is now occupied by pictorial warnings, while the written warning is covering a further 10 per cent area.

The front side, the written warning is in Urdu, while on the rear it is in English. The images will be rotated on a yearly basis.

Scientific studies have found that prominent health warnings lead to greater awareness of health risks of tobacco use and an increased desire to quit, and that warning labels are most effective at communicating the health risks of tobacco use when they contain both pictures and words and are large and in color.

Approximately 0.1 million people die every year in Pakistan from diseases caused by tobacco. According to estimates of Pakistan Medical Society a total of 1.8 million youth between 10 to 24 years of age are at high risk of getting cancer and other diseases from smoking